How to leverage can your PR for efforts support SEO?
PR and digital marketing are often seen as separate silos, but when blended together, they can effectively boost your overall communications strategy. More than just sharing earned media across to digital, you need to utilise good PR habits to boost your online reputation.
Here are some ways your PR efforts can support SEO from the public relations experts at Adoni Media.
Produce high quality content
Creating high quality content will help increase your rank on Google. The readability of your content is also vital. Your content needs to be clear, concise and free of grammatical errors as Google will pick up on these. You need to create content that will engage and resonate with your audiences to increase popularity and your search engine ranking. Find ways to provide fresh perspectives on industry news and topics and expert commentary, and consider what videos, graphics and images can be used to accompany text.
Keywords are important
In essence, successful SEO comes down to effective use of keywords. Using keywords will generate organic traffic to your website and social media channels. It’s important to continually research the most popular keywords relating to your industry and also the topics and phrases your target audience most commonly searches for. However, you can’t just throw a random keyword into a blog post and expect it to rank highly on Google, you need to find ways to strategically incorporate keywords into meaningful pieces of content.
Finding high quality backlinks that point to your website will boost both your PR and SEO strategies. If your brand has plenty of reputable organisations linking to it, Google will increase your rank. Make sure any content you provide to external sources contains a backlink to your website. If you have been mentioned in an external source and there is no backlink, ask the author to include one. Providing quality content for high quality websites is a mutually beneficial arrangement.